Bump Your Way To Internet Riches was a little eBook I wrote about something I call “Order Bumps”. It was a really short ebook that I gave away for free.

The concept is simple, and as old as marketing itself. If you’re selling a product and you’ve gone through all the trouble getting someone to buy the thing from you…you can make a little more money by simply asking for it!

There’s several ways you can do it, and they all revolve around checkout. Either right before someone pays for your product (while they’re going through the checkout process on your website) or right after the sale has gone through, you just drop in another product.

Wait! Before you finish paying for X, might I interest you in Y as well? It’s only $5 more, just click this button to add it to your cart…

Or after the order is completed…

Thanks for your order. Since you just bought X, I thought you might also be interested in Y… luckily I’m offering a 45% discount as a thank you for just buying X…

You get the idea.

This ebook was a compilation of different Bump strategies that I had been using for years to squeeze a little more money out of my customers. My Marketers In A Box product was a bump (or upsell if you will).

Supermarket’s are great at this. Those isles full of crap right next to the checkout counter (magazines, candy, tiny toys) are basically just bumps.

Anyway…it was a short little ebook and I no longer offer it anywhere.

It was a little too technical for most people. I’ve found over the years that most people want marketing books and courses promising to make them rich and filling their heads with the excitement and potential of wealth, but don’t really want to read about the nitty gritty strategies that they need to implement to actually build profitable enterprises.