ProHeadlines was software that I didn’t actually write myself, but somehow obtained the rights to.

I created a software box graphic for it and threw up a website offering it for sale; and actually did pretty well promoting it to my list of WebPromotion-Weekly newsletter subscribers.

Basically this tool would help you write headlines that grabbed attention. Anyone who’s ever written a long copy sales letter knows how important the headline is, but many people rush it and don’t put much effort into crafting a good one.

That’s where this software helps you out. It was programmed with hundreds of the most popular headlines in the history of copywriting.

You’d fill out a form with keywords related to the product you were writing about, click a button, and this software would spin out hundreds of headlines crafted around your keywords.

It was pretty cool.

It was ok at writing headlines, but the best use of this software was as a sort of brainstorming tool to help get your own creating juices flowing. It was great for writers block too!

It was a perfect fit for my newsletter subscribers.

Since I stopped publishing WebPromotion-Weekly, I’ve taken down the order form for this software. Though the website still exists for sentimental reasons.

These days people mostly use video to sell stuff online anyway, and the long copy sales letter isn’t used as often…which is another reason why I don’t sell this software anymore. Who want’s to read these days?